You're in
Everything from today lives here, and new sections get added after each session I run. Brivity stays your system of record. AI drafts the thinking and the words. You still make the call.
If you have never really used this
Go to claude.ai or chatgpt.com, make a free account, and type in the box. There is nothing to install and nothing to configure. If you can write a text message, you can do this.
What separates a useless answer from a great one: four things in your prompt. Role (who it should act as), Context (your situation and numbers), Task (exactly what you want), Format (how long, what shape). Every prompt on this page follows that pattern. Steal the pattern, not just the prompts.
The one to try first
Paste this, fill the brackets, and you will immediately see the difference between a vague ask and a specific one.
You are an experienced Director of Sales at a high-performing real estate team. You coach [NUMBER] agents, you carry your own production, and you are responsible for recruiting. Here is my situation this week: [DESCRIBE IT IN 3 OR 4 SENTENCES]. Ask me five sharp questions that would help you understand what is actually going on before you give me any advice. Do not give advice yet. Just ask.
Where the real leverage is
You hold up to fifteen of these a week. The difference between a good one and a wasted one is whether you showed up with the agent's numbers and a point of view. AI will not coach your agent. It will make sure you never coach unprepared.
Moves: one-on-ones held vs scheduled, lead-gen activity per agent, appointments set to signed, closings per agent, who is trending up vs flat.
Copy-paste prompts
Use first names only. Keep client and financial detail out. See Guardrails.
You are coaching me, a Director of Sales, before a weekly one-on-one with one of my agents. Agent: [FIRST NAME]. On the team [HOW LONG]. Last 30 days: [X] conversations, [X] appointments set, [X] appointments held, [X] under contract, [X] closed. Prior 30 days: [X] conversations, [X] appointments set, [X] held, [X] closed. What I am seeing: [YOUR READ IN ONE OR TWO SENTENCES]. Give me: 1. The single number that matters most for this agent right now, and why. 2. Three questions I should ask that make them come to the conclusion themselves instead of me telling them. 3. One commitment to land before the meeting ends, stated as a specific number by a specific day. Keep it under 200 words. Be direct.
I am going to paste raw activity data for my team, exported from our CRM. Columns may be inconsistent. Read it and give me back: 1. A ranked list of agents by momentum, who is trending up and who is trending down, with the number you based it on. 2. The three agents I should spend the most coaching time with this week, and the specific reason for each. 3. Any agent whose activity looks fine but whose conversion does not, since that is a skills problem and not an effort problem. Do not invent numbers. If a column is unclear, ask me instead of guessing. Here is the data: [PASTE. Use first names or initials only.]
Role-play with me. You are one of my agents. You have missed your lead-gen commitment three weeks running and you tend to respond with excuses about being busy with clients. I am the Director of Sales. I am going to hold you accountable without damaging the relationship. Stay in character and push back on me realistically. After six exchanges, break character and tell me: where I got soft, where I got too hard, and the one line I should have used. I will start.
Design a 20-minute training block I can run with my agents on [TOPIC, for example handling the price reduction conversation]. Structure it as: 3 minutes why this matters, 7 minutes the actual framework or script, 8 minutes partner role-play with a specific scenario, 2 minutes commitment. Give me the words I say, the scenario I hand the pairs, and the one question I ask at the end to lock in the commitment. Written so I can run it from my phone.
The pillar that gets squeezed first
Recruiting rarely dies because you do not know it matters. It dies because the outreach takes effort you do not have at 4pm on a Thursday. Drafting is exactly what AI is for.
Moves: talent conversations per week, talent appointments set, candidates in pipeline by stage, ramp time to productivity.
Copy-paste prompts
Write a short, low-pressure outreach message to a real estate agent I want to recruit. What I know about them: [PRODUCTION LEVEL, HOW LONG IN THE BUSINESS, WHAT I HAVE NOTICED ABOUT THEM]. How I know them: [SPHERE, OPEN HOUSE, COMPETING OFFER, MUTUAL CONTACT]. What our team actually offers them: [BE SPECIFIC. LEADS, COACHING, ADMIN SUPPORT, MODELS]. Rules: under 90 words. No recruiting cliches. Do not say "I would love to pick your brain." Lead with something specific and true about them. End with a low-commitment ask for a conversation, not a pitch. Give me three versions with different angles.
I have a recruiting appointment with an agent. Help me prepare. Their situation: [CURRENT BROKERAGE, PRODUCTION, WHAT I THINK IS FRUSTRATING THEM]. What I need to learn in this meeting: whether they are actually coachable and whether their goals need what we have. Give me: 1. Eight questions that surface their real motivation, ordered from easy to harder. 2. The three objections I am most likely to hear from someone in their situation, and a straight answer for each. 3. Two signals that would tell me this is not a fit, so I do not waste both our time.
Write a four-touch follow-up sequence for a recruiting prospect who took one meeting with me and then went quiet. Spread it over six weeks. Each touch under 70 words. Each one gives them something (an insight, a resource, a genuine congratulations) instead of asking "just checking in." The last one is a polite close-the-loop that makes it easy for them to say not right now. Label each with the timing and the channel I should use.
You still carry a number
Your production is your credibility with the team. The fastest hours to get back are the ones you spend staring at a blank field: listing copy, follow-up you keep meaning to send, the price conversation you are dreading.
Copy-paste prompts
Write a 130-word MLS listing description. Property: [BEDS] bed, [BATHS] bath in [AREA]. Highlights: [FEATURES]. Tone: warm, confident, slightly upscale. Sell the experience of living there, not a spec sheet. End with a call to schedule a showing. Follow Fair Housing rules strictly: describe the property, never the type of person who should buy it. No references to family status, religion, schools as a demographic signal, or neighborhood "character."
Help me prepare a price adjustment conversation with a seller. Situation: listed at [PRICE] for [DAYS] days. [NUMBER] showings, [NUMBER] offers. Feedback has been [SUMMARY]. Comparable homes are selling around [PRICE RANGE]. Give me: 1. How to open so they do not feel blamed or sold. 2. The data story in plain English, no jargon. 3. My specific recommendation and the reasoning. 4. Answers to the two objections I will get: "let's give it more time" and "the buyers just haven't seen it yet." Conversational, like I am talking to them, not reading a script.
Write a short, low-pressure follow-up to a [BUYER or SELLER] who went quiet [HOW LONG] ago. Last real conversation: [WHAT HAPPENED]. Under 80 words. No guilt, no "just following up." Give them a genuine reason to reply. Make it easy to say "not yet" without feeling awkward. Give me one email version and one text version.
The admin tax
The work around the work is where your calendar quietly leaks. These three give you the hours back with almost no learning curve.
Copy-paste prompts
Here are my raw notes from a team meeting. Turn them into a recap I can send today. Format: - One sentence at the top: the single most important thing that came out of this. - Decisions made, as a short list. - Action items, each with an owner and a due date. If an owner or date is missing, flag it as TBD rather than inventing one. - Anything unresolved that needs a follow-up conversation. Keep it under 250 words. Plain language. No corporate filler. Notes: [PASTE]
You are a coach holding me accountable. I am a Director of Sales with three pillars competing for one calendar: my personal production, coaching my agents, and recruiting. Here is what my week actually looked like: [DESCRIBE IT, INCLUDING WHAT GOT CANCELLED]. Tell me honestly: 1. Which pillar ran on leftover time this week. 2. Whether my time produced results or just activity, based on what I told you. 3. The one change to next week's calendar that would matter most. Do not be encouraging for the sake of it. Be useful.
I am going to paste next week's calendar. Audit it against how a Director of Sales should be spending time. The standard: mornings are protected for lead generation and personal production. Afternoons Monday through Wednesday are for batched agent one-on-ones. Thursday is protected for talent and recruiting. White space exists on purpose as a buffer. Tell me: 1. Which of the three pillars has no protected time at all. 2. Where I have scattered one-on-ones that should be batched. 3. The three specific blocks I should move, and where to move them. Calendar: [PASTE]
Read this before you send anything
- Fair Housing applies to every word, including the ones AI wrote.Marketing and listing copy is your liability, not the tool's. Read every line before it goes out. Describe the property, never the buyer.
- No client personal or financial information in a public AI tool.No social security numbers, bank details, full addresses tied to names, or contract terms. When you are analyzing agent activity, first names or initials are enough for the tool to be useful.
- AI drafts. You decide.It will state something confidently and be wrong. Every number it hands back gets checked against the source. Every message gets edited into your voice before it sends.
- Brivity stays the system of record.This does not replace your CRM, your reporting, or your process. It works alongside them.
Before next Friday
Take the one-on-one prep prompt, fill in real numbers for one agent, and use it before your next one-on-one. That is the whole assignment.
Then bring back what happened. What it got right, what it got wrong, and whether the meeting was better. That is next week's conversation.
The whole thing in one document
Every prompt on this page, plus the guardrails, in a single PDF. Keep your own copy so you are not coming back here every time you need one.
Download the PDFThis page stays the living version. If a prompt gets better, it gets updated here first.